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Digital doesn't have to be complicated. Insights, tips, and best practices for a successful online presence.

Professional camera filming a scene with lighting equipment, symbolizing high-quality video content creation
October 3, 20258 min read

Video: The Secret Weapon to Captivate and Retain Your Audience

Video has become the most engaging format on the web. Discover how to leverage emotional impact, storytelling, and adapted formats to transform your digital communication and create an authentic connection with your audience.

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Comparison between website and social media for business investment priority when starting
September 26, 20258 min read

Website vs Social Media: Where to Invest First When Starting Out?

Limited budget, tough choice: should you prioritize a website or social media when launching your business? Discover the complete analysis with calculated ROI, pros/cons, and optimal strategy based on your industry.

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Visual identity elements arranged harmoniously: logo, colors, typography and communication materials
September 19, 20258 min read

Why Your Visual Identity Is the Foundation of All Your Communications

Your visual identity is not limited to a simple logo. It's the foundation of your entire communication strategy. Discover why it's crucial for your success and how to develop it effectively.

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Web analytics interface with performance charts and website metrics dashboard
September 12, 20259 min read

Measuring your website success with web analytics (beginner's guide)

Discover how to use web analytics to measure your website performance. Complete beginner's guide with concrete examples and practical tips to optimize your results.

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A calculator with euro bills
September 5, 20257 min read

How Much Does a Professional Website Really Cost in 2025?

Discover the real costs of a professional website in 2025: detailed pricing by website type, freelancer vs agency comparison, hidden costs, and tips to optimize your web budget.

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